The Joys and Perils of Responsive Web Design

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Last month, we launched our new responsive site at, at which point it became clear that if you have ever been in charge of image content for a responsive website, the above will look pretty familiar to you. Guides, guides and more guides, each indicating a certain display area.

In August 2014, Ofcom observed that 44% of UK households owned a tablet, up a whopping 24% from the previous year’s report. Sure enough, we found that a similar percentage of traffic to our site came from mobile devices. It was time to respond (pun intended). Based on these figures, it has become a necessity for all businesses, whether B2B, ecommerce, social media or anything in between, to make websites mappable and responsive to a variety of mobile displays.

For a visually creative company such as ourselves, swapping to a responsive website brings about a lot of decisions to be made on format, design and image sizing. After all, as a photographic studio it wouldn’t do to choose a design that doesn’t allow us to show our very best images. Equally, it wouldn’t do to sacrifice what could be a fantastic site in the interest of showing images a certain way! Thus we have the joys and the perils of responsive web design. Expect many hours spent experimenting with image sizes and lots and lots of measuring, remeasuring, and remeasuring again for good measure!

After much deliberation and hard work we arrived at the new Prodoto site. Head over there now and let us know what you think by commenting below or tweeting us at @Prodoto. We’d also love to hear your stories and see your own responsive site in action.

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