In The Clouds: Adobe’s Smartest Move Of The Decade?


It’s been 25 years since the first version of Photoshop hit the shelves. At that time the programme arrived on a series of floppy disks (ask your Dad). Fast forward to 2015: It’s been 2 years since Adobe closed the door on ‘box’ licenses for its Creative Suite software, making the move to a subscription-based service dubbed ‘Creative Cloud’.

Despite meaning the software giant could offer the latest edition of Photoshop at less than £10 ($15) per month to personal and professional Photoshop users alike (including yours truly), the move was not met without criticism. One particularly disgruntled photography expert went so far as to call the move “the biggest money grab in the history of software”.

Regardless of early criticism the move has proved fruitful for Adobe: The 2014 financial year saw $1.7 billion in recurring revenue from the subscription service; 70% up on 2013. In addition to this substantial rise Adobe’s share price has almost doubled since the move to Cloud.

2 years on it would seem customers have accepted the move, as have other major software developers including Microsoft who are, albeit slowly, moving their software packages to subscription-based plans, teaming up with the likes of Google and Samsung to integrate their Office 365 programmes into various desktop and mobile markets.

For us, the move to Creative Cloud can mean only one thing: We continue to be well and truly up-to-date on tech. Find out more about our Post Production team on our about us page and follow us on Twitter for regular images and photography news.

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