Shooting products out of season
It’s a custom-built solution to a recurring problem; how do you shoot future seasonal products and garments, out of season? One answer of course is to shoot on location, finding an appropriate climate or setting that compliments the look and feel of your designs. But there is another way, you can bring the outside in!Build a location, a realistic setting, inside our room set studio. The benefit of shooting a location shoot indoors? It’s all about having control. Designing your set, your ideal location, exactly as you want it. From the building style and chosen materials, to the paint colour and finishing touches.
Go big or start small
Mid June 2019; a Summer breeze is blowing outside the room set studio. Indoors, our Set Build team can be found putting finishing touches to a Winter cabin, in the middle of a pine forest, ankle deep in snow. Rewind back a few short weeks and you would have found a 12 meter wooden pier, complete with pebble beach and 3 full sized beach huts.
Grand sets and outdoor locations, often associated with TV and film productions, designed and built by our talented Prodoto team, right here in our West Yorkshire studio.
However, you don't always have to go big, small cameo sets can be equally effective. You can choose to enhance a lifestyle scene with a suggestion of an outdoor setting, or go further and introduce CGI to complete the illusion of a larger outdoor location.
Taking a closer look at a recent studio-location project from behind the scenes, we can help illustrate how an ‘outside-in’ shoot comes together.
Two distinctive looks were required; an autumnal woodland and a white coastal Winter scene. We were to build, style and shoot a children’s clothing brand across the two New England themed outdoor location sets.With the brief in place, the sets built, models and hair & make up booked, clothing steamed and prepped; we were ready to shoot!
Home comforts, on location.
The benefit of a studio setting meant we could host our client, child models and chaperones with ease. Hospitality and studio facilities on hand, making sure everyone was comfortable and well attended.
A controllable environment enabled focus on other creative areas, thinking space to concentrate on what was required from models, photography and post production. The studio location provided breathing space, something that you can’t always get from a busy distracting location shoot.
Being able to make selections and suggestions on set as the shoot happened, viewing images as they appear on the large desktop monitor meant we could review and direct the shoot with ease.
Post production were available to review the captured images on set, talk through the CGI options and final look of the images.
Post Production brings it all together
The final part in the process, bringing the desired look and feel of the location-studio shoot realistically to life, the creative baton confidently placed in the hands of Post Production. Generating the illusion of an outside location, introducing considered backgrounds and applying grading effects, producing the required look and feel. The transformation from studio photography through to the final location imagery is magical and never fails to produce a ‘wow’ moment for our clients.
The applications available for the final imagery from ‘outside-in’ shoots make it such an interesting and versatile option for marketing.
The images can be used across a varied number of mediums; website banners, magazine editorials, newsletters, billboards, retail point of sale and social media campaigns.
The visual return on investment is bountiful; producing image assets that bolster and add real value to your visual marketing portfolio.
A wind machine provided natural movement on models hair and clothing