One downside to ecommerce is that you can’t engage with the product. Here, professional 360 photography provides a solution, empowering your customers.
Using stills to create rotations gives you options for user interaction on your website, meaning the movement can be controlled by the viewer.
This may be beneficial if you have a detailed product — the viewer can pause the rotation, or move it left and right, to focus on the angle they want to see in more detail.
Hugely successful for simple clean product rotations. This method also allows for different backgrounds to be dropped in behind your product if plain white is not what you have in mind.