Where it all began
After a successful career as a Press Photographer business owner and PRODOTO founder William Lack, decided to change tack and set up as a commercial product photographer.
The chicken sheds
Based out of a small studio unit in Cragg Vale near Hebden Bridge called The Chicken Sheds, due to its former history as the home of the World Famous Thornber chicken breeding company, in 2006 Prodoto Photographic Studios was hatched.
Like its birthplace which has grown into the highly successful Craggs Country Business Park, PRODOTO also grew rapidly. Initially specialising in product photography, one of PRODOTO's homeware clients, Dunelm, asked them if they could shoot lifestyle room sets. Never a business to turn down a challenge, the tiny studio became a room set with barely room for the photographer.
The success of this opportunity heralded a new era for PRODOTO, so as the next door unit became available PRODOTO took it over. And then the next. And the next. Knocking through each time to create a bigger and bigger space.
Eventually, The Chicken Sheds had no more room to give. PRODOTO had well and truly outgrown its coup; new premises were needed.
The big move
Enter Caldene Business Park, just down the road in Mytholmroyd. With its bigger industrial units, this was the perfect place for PRODOTO to land. Taking over the large unit of Belvoir House, perfectly positioned on the busy Burnley Road link between local towns Halifax, Hebden Bridge and Todmorden and within easy reach of the M62 for Manchester and Leeds, the studio was ideal.
True to form though PRODOTO continued to grow, and soon, more space was needed. Two further units on Caldene were acquired to give more space for the Goods In department, and product and fashion photography whilst establishing a permanent room set studio complete with workshop and prop storage in Belvoir House.
In 2016 due to a particularly large booking, a 4th unit was taken on, just as a short term let. Two years later Windsor House is a key part of the PRODOTO business and still going strong.
More space required
2018 saw the addition of a 5th unit to the Prodoto family. Cleveland House had been available for some time, and positioned next to Windsor House it was the perfect opportunity to make some big changes to the PRODOTO studio layout.
The new space enabled all departments to be brought together into one streamlined space, flowing from Goods In to Photography and into Post Production before returning to Goods Out, with Account Management and Production overseeing all the activity from the upper level of the studio. This huge white space is where we now call home.
Of course, all this growth in space has been driven by growth in the diversity of the business.
From starting out as product photographers with clients such as Newalls, Amazon and Empire Stores, PRODOTO expanded into fashion photography and then interiors, with some huge UK brand names including Cotton Traders, Tog 24 and ScS coming to Mytholmroyd to shoot their ranges.
It’s not only space that has grown. Our teams have grown too adding many more Photographers, a dedicated Post Production department, a Goods In team to manage the ever-expanding amount and complexity of stock, full time Set Build and Stylist teams to deliver the interiors side of the business and Account Management and Production teams to ensure customer service stays at the forefront of what we do.
Developing and growing to meet the needs of our clients' businesses; always thriving, PRODOTO is a family business on a big scale.
Our studios are working spaces for us, but always a big consideration is that they are working spaces for our clients too.
With visitors coming from all over the country, and some from overseas, we are happy to recommend local accommodation, and to make our studios a home from home while you are here.
We have comfortable client areas with WiFi access, as we understand your work doesn’t stop while you are out of the office, and will endeavour to provide anything that you need.
Hospitality including lunches are provided while you are with us, and plenty of cups of tea (or coffee if you must), as we are in Yorkshire after all.