With the majority of our 18 concepts finalised, we headed into the production stage - Photography. We enlisted our experienced Prodoto photographer Paul and stylists Amanda and Beck to take over the project from pre-production.
Formkraft were keen to attend, and we were happy to host them throughout the 5 day shoot. We'd become a great team and were pleased they were able to join us to provide feedback on set. The creative process is fluid and open to adjustment and amendment, so it was great to have our stylist, photographer and client all working together on set to achieve the aims of the brief.
During photography, a couple of the concepts needed to be radically changed. The client decided that they weren't working as they had hoped, and it was back to the drawing board. Steve and Cat worked together again to create new concept ideas, and inspiration flowed. Producing new concepts in time, the client was once again happy and the shoot progressed on schedule.
Alongside the 18 Master Category images, we were asked to realise 4 additional concepts for the website banners. We decided the best approach would be to see how the initial shoot went, before committing to the final ideas for the website banners.
Having not been in a studio environment before, Formkraft took the shoot in their stride. Trusting in the creative process our collaborative relationship had developed, they decided on a direction for the 4 additional banner images quickly and we were able to achieve these as part of the same project.
The Formkraft team left the studio after a week long shoot, happy with the images captured and looking forward to seeing the final finishes applied in post-production.