With the majority of our 18 concepts finalised, we headed into the production stage - Photography. We enlisted our experienced Prodoto photographer Paul and stylists Amanda and Beck to take on the project from Steve and Cats hard work in pre-production.
Formkraft were keen to attend the shoot, we were happy to host them throughout the 5 day shoot – we'd become a great team through the concept process and we were pleased they were able to join us on the shoot and provide feedback on set. The creative process is fluid and open to adjustment and amendment, it was great to have our stylist, photographer and client all working together on set to achieve the aims of the brief.
During photography, a couple of the concepts needed to be radically changed. The client decided that they didn't feel like a couple of the concepts were working in photography. So it was back to the drawing board. Steve and Cat worked again to find a way to create new concept ideas. Inspiration strikes! Producing new concepts in time, the client was once again happy and progressing with the shoot on schedule.
Alongside the 18 Master Category images, we were asked to realise 4 additional concepts for the Formkraft website banners. The banners needed to fit into the aesthetics of the master category concepts. Therefore, we decided the best approach would be to see how the progress of the initial master category shoot went, before committing to the final ideas for the website banners.
Having not been in a studio environment before, Formkraft took the shoot in their stride. Trusting in the creative process our collaborative relationship blossomed. Formkraft decided on a direction for the 4 additional banner images. We helped to facilitate the concepts and bring them into production. Providing our input where needed, directing styling and composition.
We ended our 5 day shoot fulfilling the initial concepts for 18 Master Category images and the additional 4 website banner images. Formkraft left the studio after a week long shoot, happy with the images captured and looking forward to seeing the final finishes applied in post-production.