With 6 or 7 sets built in the studio at any point throughout the shoot, the pressure is on the Set Build team to keep up with photography. Sets need to be dropped as soon as they have been shot to make way for the next in the running order, it really is a case of one in, one out.
Meanwhile the team are also on hand to help swap flooring, put up curtain poles, light fittings and anything else needed by our stylists, to keep the shoot running smoothly.
Photography work closely with the original briefs to ensure the mood on set matches the requirements, and lighting is natural so that the end result has the realistic feel SMD are looking for.
The final step in the journey is for Post Production to give the images a little polish, colour match fabrics to the physical samples and drop in appropriate window views. Only then is the magic complete.