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Abraham Moon
Abraham Moon are a British Heritage brand based in the beautiful surroundings of Guiseley, West Yorkshire.Moon still make all their tweed fabrics in their unique woollen mill, where they have been crafting quality fabrics for 180 years.Their roots are in apparel, but Prodoto work with Moon to promote their beautiful interiors ranges under the Bronte by Moon brand.
The brief
Prodoto Account Management and Production team visited the Abraham Moon mill to receive this exciting brief from their Marketing team.

A collaboration between Abraham Moon and The National Trust meant this was a high profile project for both of us.

We talked through the beautiful mood boards created by Leon from Moons, and made suggestions on how we could provide all of the looks he needed in the most cost effective way.

Then it was back to Mytholmroyd to brief the Set Build Team.
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Shoot preparation
A lot of planning goes into the production of the classic Georgian look that is the signature of Abraham Moon interiors. Making working shutters and getting the correct scale on the wall panelling is all part of the process.

Our skilled set build team are more than up for the task though, creating an exquisite 18th-century look using a very modern, 21st-century material – MDF.

While Set Build were busy with CADs and measurements, the Production and Styling teams were liaising with Moons Marketing team, selecting props from Prodoto’s extensive collection, and sourcing additional items where very specific looks were needed.
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The build
We had 3 looks to create, but with clever use of shoot angles and a versatile corner set painted in two different colours, we were going to achieve this from just 2 sets. Helping to keep costs down and work with the budget available.

The biggest part of this build was the casement window and those beautiful shutters.
The shoot
As usual, the team from Moons came to the studio the afternoon before the shoot to check over the props and products which our Goods In team had collected from them, and along with Prodoto’s Stylist to begin preparing the sets for the next day.

3 sets in one day meant everyone had to work hard, Set Build were on hand to hang curtains and blinds and make last minute touch ups, our Stylist was on the go all day working on setting up the next scene whilst Photography were getting all arty with lighting and angles.
It is great fun working with people who have such a passion for their product
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A group effort that makes a team work
It’s always great when clients attend their room set shoots, the instant feedback and hands on involvement keeps the shoot moving, but mostly just because it is great fun working with people who have such a passion for their product.
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Quick change, and a job well done!
Just time for a quick lunch break before moving on with set two, which had a very different feel, meanwhile Set Build do a quick unplanned floor change because that painted floor just wasn’t working with the colour of the upholstered sofa for set 3.

With the new floor down, set 3 is working much better, did we mention those shutters? How wonderful do they look! And with that, a very busy day comes to an end. Another hugely successful shoot.
You're excited, we're excited – lets make this happen!
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