Missguided

Multi-channel fashion retailer

The definition of fast fashion

Missguided is a UK-based multi-channel retailer, with a strong presence on the high street, online and department store concessions.

The brand retails their products both to the UK and international markets. Selling clothes, footwear and accessories aimed at women aged 16-35; the fashion brands collections include tall, petite, lingerie and nightwear ranges.

The brief

Prodoto were tasked to create a collection of ecommerce model images for Missguided and their various department store concessions; Selfridges, Hudson Bay and Nordstrom. Each concession had its own set of visual guidelines to comply with, including lighting, backdrop and styling.

It was extremely important that each image created, complied and covered each of the specific brands set of image protocols, to ensure the images would fit seamlessly with their existing websites. Resulting in a challenge to create images suitable for 4 different clients; Missguided, Selfridges, Hudson Bay and Nordstrom - all during 1 model shoot.

Models

With so much to consider, we started at the beginning and arranged a model casting. A great model can not only bring the specified look Missguided where seeking, but also the right on-camera attitude and confidence to the shoot.

We sought models who fit the aesthetic Missguided needed; who had the ability to work well under pressure, take direction and appear relaxed and confident in front of the camera.

Once the casting was complete, we were able to narrow down the extensive list of hopefuls, to a select final few.

See more model photography

Be prepared!

A lot of preparation was required before the shoot took place; backdrops were built, bespoke to Missguided agreed specifications, model outfits organised for the stylist and hair & make up requirements finalised.

Pulling together a shoot schedule ahead of the day was essential to achieving a successful shoot. Our daily targets needed to be high, to ensure we met the required number of garments and detailed number of shots with in the tight production deadlines.

It was down to our organised Production Manager Lucy to create the shoot document. Highlighting each garments relevant styling comments, detailing the number of shots required and associated direction for each concession outlet.

The shoot document is our 'production-almanac'. Used by production, photography, post production and goods in to check in garments as they arrive, mark off as they are shot and processed through post production. This ensures we have a record of everything that arrives, what each garment needs and that every shot is taken! Necessary and essential for complicated multi-shot shoots.

We needed to hit the ground running to achieve the necessary high targets and tight deadlines – the detailed preparation was key to a successful shoot and a happy client!

Post-production

The quick turnaround on the images meant there were only a few days to complete the shoot and hand over post-production. Our skilled re-touchers set to work, cleaning up backgrounds, polishing skin tones, removing blemishes and vital for ecommerce; colour matching the garments.

After final review by Production, quality checking and confirming all images had been completed, we returned the final images and garments back to Missguided.

All within 1 week - a true definition of fast fashion!

Our client was thrilled with the results. They were able to market their seasonal fashion products without delay and provide their retail partners with images suited to their individual websites.

A job well done, now onto the next one!

Shoes and accessories

Alongside model fashion photography, Missguided entrusts PRODOTO to shoot their extensive range of shoes and accessories. Maintaining our high standard of photography, we provide a quick and efficient turnaround for the fast-fashion, high volume retailer.

2 important factors Missguided needed prioritising; volume and frequency. Alongside our expertise providing top-quality product photography Missguided felt reassured - as a fully equipped and experienced studio, we have the ability to handle large volumes, tight deadlines and high-frequency deliveries.

Offering a safe pair of hands with both our photography and warehousing logistics, we ensure Missguided receives on-brand imagery coupled with our efficient and reliable service - shoot after shoot, season after season.

Handbags and heels

Missguided retail a broad range and varied collection of fashion and accessories including jewellery, handbags and shoes.

With skill and attention to detail, our photographers light and style a wide range of materials, textures, buckles and bows; capturing multiple angles and important design details.

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